Coke Studio is one of the best things that has happened to the Pakistani music scene in a while. Yes, I’m even willing to overlook the overt commercialization/branding that goes with a multinational like Coke. The music Rohail Hayat has produced has been absolutely phenomenal. The fusion of folk and western forms of music has worked so well. And it’s not even ‘fusion’ as we’re used to. It takes fusion to a completely new level. It almost sounds like a cliche but this really is mesmerizing music.
I’m in love with this new song ‘Alif Allah Chambey di Booti’…have been listening to it on repeat. Was a bit skeptical of Meesha Shafi’s vocal talents, but she hasn’t done bad. Arif Lohar has gained new-found respect. We grew up watching him with his funny bright satin shiny clothes and the quintessential ‘chimta’. The beauty of Coke Studio is that it makes you appreciate folk singers and their art without thinking it’s comical or out of place. Wonderful stuff! Enjoy!