Asim & Tamreez

Just came across this new social enterprise called Uth Oye! That’s right, that is the official brand name. Cracks me up! It’s a design-based business and they’ve started off with limited edition tee-shirts. I’m hoping they’ll expand into other merchandise.

And since it’s a social enterprise, there has to be some ‘social’ aspect to this right? Well 50% of their proceeds go to charity. At the moment, they’re supporting the Insaf Sasta Tandoor project that was started by Imran Khan to provide a plate of daal and 2 naans for Rs. 5.

What a brilliant concept…and I love the designs, website, the funky colours, the in-your-face cheeky write-ups…everything! Check it out for yourself!

ps. I’ve already placed an order for two tee-shirts and hoping I can get them delivered while I’ll be visiting Karachi or Islamabad in Jan!